| 1. |
Which advertising agency is behind the setting-up,
in 1991, of MICA, India’s first college focussed
on advertising and communications? |
| (1) |
Ogilvy and Mather |
| (2) |
Saatchi & Saatchi |
| (3) |
Mudra |
| (4) |
Hindustan Thomson Associates |
| |
|
| 2. |
What famous car brand, originally from the former
Czechoslovakia, was taken over by Volkswagen in
the 1990s? |
| (1) |
Skoda |
| (2) |
Saab |
| (3) |
Piaggio |
| (4) |
Volvo |
| |
|
| 3. |
What is the title of the original BBC TV series
on which the Hindi TV series, Kamzor Kadi Kaun,
based? |
| (1) |
Who wants to be a millionaire? |
| (2) |
Treasure mine |
| (3) |
Mastermind |
| (4) |
The weakest link |
| |
|
| 4. |
The loyalty program of which company is known
as “First Citizen’s Club”? |
| (1) |
Shopper’s Stop |
| (2) |
ABN Amro Bank |
| (3) |
Taj group of Hotels |
| (4) |
Air India |
| |
|
| 5. |
The following is the baseline found in the ad
of which product “The man with the smooth edge”
|
| (1) |
Four Square cigarettes |
| (2) |
Gillette Mach 3 shaving system |
| (3) |
Palmolive shaving cream |
| (4) |
None of these |
| |
|
| 6. |
Which company has been ranked the ‘World’s
Most Admired Company’ in the rankings by Fortune
magazine in 2002? |
| (1) |
Microsoft |
| (2) |
General Electric |
| (3) |
IBM |
| (4) |
Fedex |
| |
|
| 7. |
McDonald’s, in an unrelated diversification,
is planning to set up a chain of hotels. Name the
new brand. |
| (1) |
Pleasant stay |
| (2) |
Golden Arches |
| (3) |
McStay |
| (4) |
Holidayz |
| |
|
| 8. |
Which company unsuccessfully launched a soap under
the brand Protex in India? |
| (1) |
SmithKline Beecham |
| (2) |
Hindustan Lever |
| (3) |
Reckitt & Colman |
| (4) |
Colgate Palmolive |
| |
|
| 9. |
Calloway, is a leading international brand of |
| (1) |
Condoms |
| (2) |
Guns |
| (3) |
Binoculars |
| (4) |
Golf equipment |
| |
|
| 10. |
Which famous CEO was featured in the endorsement
ad for Microsoft XP with the quote, “When I
saw Windows XP in action, I was amazed. How did
Microsoft get hold of my wishlist?”? |
| (1) |
Ratan Tata |
| (2) |
Azim Premji |
| (3) |
N R Narayana Murthy |
| (4) |
Arun Jain |
